Digital Presence That Positions You as the Expert You Are

Brand clarity, visual identity, and conversion-focused websites for professionals ready to showcase their expertise online.

Tablet displaying branding design in minimalist workspace with natural daylight

Does Your Digital Presence Match Your Professional Knowledge?

If your online presence doesn’t match the depth of what you know and can deliver, you’re not alone.

I know how overwhelming it can feel to translate your unique brand and expertise into a website that truly connects with your ideal clients.

You might be…

  • Struggling to translate your knowledge into clear, compelling messaging

  • Feeling like your visual identity looks generic or unprofessional

  • Missing the connection between brand clarity and website conversion

  • Overwhelmed by trying to DIY your professional image online

  • Ready to invest in digital presence that commands respect

Every day your digital presence doesn’t reflect your true capabilities, you risk losing ideal clients to competitors who appear more credible online.

Open laptop showing website analytics dashboard in a clean workspace with natural light

Strategic Brand & Website Solutions That Work Together

Your digital presence positions you as the credible professional you are, whether you're just getting started or scaling an established practice.

I combine clarity with visual identity and conversion-focused design to create cohesive online presence that attracts ideal clients.

From initial messaging to final page layout- everything works together to showcase your expertise with confidence.

You’ll get an online presence that helps you:

  • Feel proud and confident sharing your website with potential clients

  • Attract the right people who value your services

  • Grow your business with clarity and less overwhelm

  • Show up as a polished, credible leader in your industry

How It All Works Together
  • Line art illustration of a speech bubble inside a circle with a light blue background.

    Brand Message Clarity

    Your knowledge and skills deserve clear, compelling messaging that immediately communicates your value to ideal clients.

  • A minimalist image of a pen drawing

    Visual Identity Alignment

    Cohesive colours, fonts, and logo design that reflects your brand voice and resonates with your ideal clients.

  • A circle with a blue border and a blue arrow pointing to a target against a light blue background.

    Conversion-Focused

    Strategic layout and user experience guide visitors naturally toward working with you. 88% won’t return after a bad experience.

  • a five pointed star on a light blue background.

    Professional Credibility

    Your digital presence establishes your authority, building trust whether you're launching your practice or elevating an established brand.

  • A simple line drawing of an eye on a light blue background inside a circle.

    Cohesive Brand Experience

    From first impression to final call-to-action, everything works together to build confidence in what you offer and who you serve.

  • A graphic with an arrow pointing to the top right

    Strategic Content Flow

    Clear site structure that helps visitors understand who you serve and how you can help them.

Website design service by Pixel and Scale shown on iMac 
Services

One Page Website Design

Build trust and authority online with a streamlined foundation that clarifies your brand and launches your polished one-page website.

Sales page design service by Pixel and Scale shown on laptop with clean workspace aesthetic

Custom Website Design

A strategic, multi-page website designed to showcase your expertise, elevate your authority, and support long-term business growth.

Branding service sketches with logo ideas and colour palette in natural daylight

Sales & Landing Pages

Focused sales and landing pages that spotlight your offer and give your audience the confidence to take action.

The SCALE Process

The 5-step SCALE process transforms your professional knowledge into a strategic digital presence that attracts ideal clients and positions you as the expert you are.

  • Strategy & Goals

    We start by getting clear on your message, ideal clients, and business objectives to ensure your digital presence matches your current stage and vision.

  • Clarity & Brand

    Your brand messaging and visual identity come together first, the foundation that everything else builds on.

  • Align & Design

    Your website design reflects your brand clarity and connects authentically with your ideal audience.

  • Link & Launch

    Everything is tested, optimised, and connected before going live to ensure it positions you perfectly from day one.

  • Evaluate & Evolve

    Ongoing support as your business grows, with the confidence that your digital presence truly represents your expertise. 

Hi, I’m Laura,
Laura Cassidy, founder of Pixel and Scale, providing website design and branding for service-based businesses

I help professionals create compelling digital presence that showcases their expertise and attracts ideal clients with confidence.

Whether you're transitioning careers, starting your own practice, or ready to scale your established business, I combine brand clarity with conversion-focused design to position you credibly online.

Your digital presence is more than just looking professional. It's the foundation that establishes your authority, connects you with clients who value what you offer, and grows with your business.

Minimalist workspace with laptop, and website designer by Pixel and Scale

Ready to Transform Your Digital Presence?

Book a free consultation to discuss your goals and find the perfect service for where you are today.