A calm, guided plan for your one-page website. Answer in your own words, and leave open anything you are unsure of. Yours to keep.
Start your planner
Pop in your details and the planner opens straight away. You will also get the odd useful note from me. No spam, unsubscribe any time.
About youStep 1 of 10
Section 1
About you
The basics, so the site knows who it is speaking for.
City, country
Show your location on the site?
One or two sentences is plenty. If you do not have a site yet, just say what you want this one to achieve.
Section 2
Headline and tagline
The first thing a visitor reads. If you do not have one yet, that is completely fine, you can draft it as you go or come back to it.
Where are you with your headline?
Three parts: who you help, what you help them do, and the result they get. Speak to what they need, not just what you offer.
The line that adds context, or speaks to the result
Section 3
Your audience
Who this site is really talking to. Be specific. A real person, not a demographic.
Picture one real person. Their age, situation, lifestyle, what they think and feel, and what finally makes them come to you.
Section 4
The problem
What your clients are carrying when they arrive.
The real texture: what they think and feel, what they say about it, what they are afraid of, and what it costs them in time, money, stress, or confidence.
Section 5
Solution and transformation
What you do, and what changes because of it.
The result, the feeling, the shift
Section 6
Benefits
What the client gets, not what they do. Three to five is the sweet spot.
One per line
Section 7
Your offer
The services, and the single thing you want a visitor to do.
Name, format, and what is included
Show pricing on the site?
The action you want a visitor to take
Pick one, or two at most. This is one of the most important decisions on the page, so keep it focused.
Section 8
Proof
Who you are, and the voices that back you up.
Three to five sentences: who you are, what brought you to this work, and what your clients need to know. Write to them, even while writing about yourself.
Quote, name, title
If yes: event name, date, time, location, a short description, and a booking link
Section 9
Brand
How the site should look and feel. It is fine to be unsure on any of these, just note where you are.
Do you have brand colours?
Paste links, and say what you like about each
How do you want the site to feel?
More than one is fine
Do you have a logo?
Do you have photos for the site?
Do you have a domain name?
Final step
Review and download
Here is everything, in your own words. Read it through, jump back to fix anything, then download your planner. It is yours to keep.
Want a hand turning this into a website?
This planner is exactly what I work from when I build a one-page site. If you would like it done for you, calm, custom, and ready to launch, let us talk it through.